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Carlo Dade, Director of the Trade & Investment Centre with the Canada West Foundation said, “Within this global middle class, there’s an increasing demand for not just food, but for better quality, and better types of food. This is where the protein opportunity comes in. One of the first things people do, when incomes rise is to increase the amount of protein that they take in. If you think of a place like Vietnam, it’s looking to increase beef, and that requires feed and feed is higher protein.”

A new Canada West Foundation report, Sprouted: the plant ingredient opportunity taking root on the Prairies, notes that together, the three Canadian Prairie provinces (Manitoba, Saskatchewan, and Alberta) have the capacity to dominate the plant ingredient market, already growing large volumes of well-suited crops including lentils, peas and beans.

Early investments in processing facilities also provide an advantage.

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